Maine Lobster
Social Content
Role: Creative & Art Direction, Graphic Design, Animation
Client: Maine Lobster Marketing Collaborative
Agency: Weber Shandwick
Deliverables: Social Strategy & Content, Photography, Video, Web Assets, Brand Application
Recipe Content
Across earned social media and digital, we focus on the ‘home cooks’ audience, providing educational resources to make lobster more approachable in the kitchen for the home cook.
Lifestyle Content
The photography and video we share captures the day-today experience of Maine lobstermen. It shows the vibrant colors of a fresh catch, the cool hues of Maine’s coastline and the warm faces of the people in the fishery.
Authentic Content
Showcasing Maine Lobster also includes showcasing the place that makes the lobster what it is. We make sure to highlight Maine and its beauty – the scenic sunsets, picturesque coastlines, rustic docks, warm people and nautical equipment.
Annual Pinterest Campaigns
Recruited five mirco-influencers to develop new recipe content that could be used in the MLMC’s marketing and by the industry at large and launched a Pinterest advertising campaign designed to inspire Maine Lobster at home, gaining insights on our top-performing audiences and most engaged markets:
