Annovera
“Just Say Vagina”
Role: Art Direction, Graphic Design, Animation
Client: Annovera (TherapeuticsMD Inc)
Agency: Weber Shandwick & McCann World Group
Deliverables: Social Strategy & Content, Photography, Video, Web Assets, Brand Application
Awards: Cannes Lions Silver Award 2021 Big Pharma
Recognition
Cannes Lions Silver Award Healthcare 2021
Cateorgy: Big Pharma
Company: TherapeuticsMD
Brand: Annovera
Campaign: Vagina Appreciation Day
Agency: McCann New York
Award: Silver, Digital for Social and Influencer
In the long list of little-known holidays, Vagina Appreciation Day likely ranked as one of the least known—until now. The April 23 holiday was immortalized in self-healthy digital videos and social media teasers inviting women to celebrate the day with an orgasm. Unapologetic spokesperson and comedian Whitney Cummings helmed the campaign to de-mystify, and de-stigmatize, women’s sexual health.
