Maine Lobster

Butter

Role: Creative & Art Direction, Graphic Design, Packaging, Styling

Client: Maine Lobster Marketing Collaborative
Agency: Weber Shandwick
Deliverables: Creative Strategy, Photography, Social Content, Print Collateral, PR Media Execution

Results:
•Sold out of the Maine Lobster Butter in just a few weeks
•Landed over 62 million earned impressions in Thrillist & USA Today
•Social posts reached 153.4K consumers and generated more than 21K consumer reactions on social

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