Maine Lobster

Tail Bouquets

Role: Creative & Art Direction, Graphic Design, Packaging, Styling

Client: Maine Lobster Marketing Collaborative
Agency: Weber Shandwick
Deliverables: Creative Strategy, Photography, Social Content, Print Collateral, PR Media Execution
Awards: PRWeek US Award 2022

Results:
There was Incredible demand for the kits, with both partners selling out in less than one week, showcasing the demand-generating power of earned media. As well as featured-length coverage in top outlets including Delish, Food & Wine, Today.com, Travel & Leisure, Thrillist, Refinery29, HYPEBEAST, and nationally reaching broadcast coverage via an NBC Newsfeed segment that reached +120 cities and a Fox News national segment.